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Author 3 Ways to Connect your business with More Local Buyers  (Read 1146 times)


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Offline Wale Adeleke

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3 Ways to Connect your business with More Local Buyers


As a local business owne, a big part of your job is keeping up with the local community. This is especially important when working with prospective customers/clients who are new to your area. Connecting with these potential buyers and showing them the best parts of your community can be the difference between making or losing a sale.

According to NAR, 69% of home shoppers who take action from google search begin by typing a local search term into a search engine. This shows that local consumers care about finding products/services in specific areas. In business, becoming the local expert and being able to provide local information to potential buyers are both great ways to increase your value of your business. Here are three ways to form connections with these local consumers and those looking to buy from your local area.

Local Love

The current generation is becoming more and more service minded. In fact, 61% of consumers would like their favorite brands or companies to play a bigger role in their local community. Local love is about getting involved and showing that youíre more than just the local business owneró youíre a part of the community.

While giving back to the community can be a selfless act, it isnít necessarily so altruistic. Volunteering can boost you or your brandís visibility. Fundraising, promoting charity events or even building a house through a community outreach program will get your name out there while giving you the opportunity to practice new skills. These could include anything from learning better promoting practices to hands on home repair skills. In turn, with your new found talents, you can provide even better service to your clients. Give back to your local community and, as a nice perk, youíll reap the rewards of staying top of mind in your area.

 Local Content

Another way to connect with your local community is by posting local information on your local community online on naijasky , link your local commuity from and register free @ In a recent survey, Google found that four out of five consumers want their search results to be customized to their town,city, zip code, or immediate surroundings, and they are willing to look for an extended period of time to find shops or events that are close to them. Establish yourself as the local expert in your area. Share local events, such as community theater shows, farmerís markets or concerts, so those in your area will know whatís going on. By doing so, youíll become the go-to person for all things local.

In addition to this, be sure to use your local community online on Naijasky! , to lock in your precise locations and show followers exactly where you like to visit. Through this, you can also leave reviews, which allows you to brand yourself as the honest expert. You can even share your check-ins and ratings on your social media pages, connecting everything together. Register free with your business name @

Local Advertising

When it comes to local businesses, itís important to position yourself in front of consumers in your local area. According to Google, half of hlocal consumers begin their fsearch on search engine and ready to buy. Because of this, itís important that your business pros advertise themselves where prospective buyers are searching. While some businesses purchase billboards or park benches, there are more visible and targeted ways to attract consumers who are searching online for their needs in your local community. Options such as getting your business SEO web pages give you the ability to target both a specific location as well as key behaviors, such as people who are likely to search for your type of business in your local community.

Another great option is place display banner adverts on your local community online platform  on naijasky, providing you with the ability to target consumers during their google search engine process. With 90% of local visitors actively searching for their next needs, Naijasky local community online positions you prominently in front of transaction-ready consumers in your local community -target zip code, showcasing your photo or logo, phone number and endorsements.

Get your Business SEO webpages now and people can easily find your business on google search. contact wale by sms/call/whatsapp on 08033181698


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