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Author Analysis of the top 100 Brands in Nigeria  (Read 3622 times)

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Offline adadis

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Analysis of the top 100 Brands in Nigeria
« on: November 18, 2014, 11:05:45 PM »
Analysis of The Top 100 Brands in Nigeria

This analysis  appreciates  the worth of top brands in Nigeria and recognizing their contributions to the economy of Nigeria and their social contribution to the welfare of the society

 Where is their brand as differentiator?
The value of a brand is well known and has been carefully cultivated since industrialization enabled mass commerce which required a global identifier for a company's products.
Brand identity is part science and part art. It is the distinctive look and feel of a brand. It's the logo and the colors and the typeface, and it can tap into a consumer's stored memories and emotions, and all the prior experiences people have with that brand. Its chief characteristic is that it is unique - there's nothing else that looks like it.
Companies pay millions of dollars to create a brand's visual look and appeal. And they spend far more to jealously guard it and protect it from anyone that tries to copy it, or from any other brand that tries to look even just slightly similar.
A brand's look is far more important than the design of any product especially in the fashion industry where there is no copyright on clothes but there is on the labels. Versace won't care much if you copy a shirt but if you copy its label it will hunt you down.
Yet in native advertising, a brand tries to make its content appear similar to the publication's look and feel. It's essentially trying to merge into the look of another brand the media publisher's brand. It seems to go against all the rules of defining a brand, the chief rule being that it is unique.
 
Brands Homepage for the list of top 100 brands in Nigeria @ : http://naijasky.com/brands
 

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Analysis of the top 100 Brands in Nigeria
« on: November 18, 2014, 11:05:45 PM »


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