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Offline Isaac Adeniran

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The 7 Laws of Network Marketing Leadership
« on: March 13, 2019, 07:52:36 PM »
The 7 Laws of Network
Marketing Leadership




Network Marketing is all about leadership development. To
really succeed at a high level, you need the ability to identify
existing leaders, recognize upcoming potential leaders, and
then help those potential leaders step into their greatness.
Not only must you lead your team, but you must eventually
step aside and make room for new leaders to emerge and
take over your role. Your job is to work yourself out of a job.
After spending 25 years working and analyzing these processes, I’ve quantified them into seven leadership laws.
To truly become a great leader in the Network Marketing
profession, you have to be in accordance with all of these
laws. Now only must you work in accord with them, but
you must live your life in accord with them. Let’s look at
the list, and break down how you apply them…
Leadership Law #1:
The First Person You Lead
is Yourself
When I was a year or two into the business, I was complaining to my sponsor about my team. Most of them were lazy,
never brought guests to the meetings, and just wanted to
wait around for their group to make them rich. I wondered
why they couldn’t be more like me.


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NaijaSky

The 7 Laws of Network Marketing Leadership
« on: March 13, 2019, 07:52:36 PM »

Offline Isaac Adeniran

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Re: The 7 Laws of Network Marketing Leadership
« Reply #1 on: March 13, 2019, 09:22:18 PM »
Unfortunately they were. That was the problem.
I had made the classic mistake of many beginners in Network Marketing: thinking that you can sponsor a few
people and then manage them into making you rich.
Sorry, that dog don’t hunt.
As I pointed out in my book, Making the First Circle Work,
it’s really about personal responsibility. Because our business is one of modeling behavior. It doesn’t really matter
what you tell your people; what they’re really taking note
of is what you do.
You’re never really off display. They notice if you bring
guests, sponsor new people, attend events, and follow the
system. They study how you respect and edify the sponsorship line (or don’t). They watch how you handle problems, interact with the company, and speak about others
when they’re not around.
You are responsible for going first, testing the way, finding what works, and then sharing that information down
the group. (Although hopefully you have a sponsorship
line that has done much of that, and your responsibility is
more about teaching and perpetuating the existing system
of duplication.)
Success requires you be a unique amalgamation of mentor,
coach, teacher, commanding officer, and partner. People
don’t work for you, they work for themselves, but of course
what they do impacts your own results and income.

NaijaSky

Re: The 7 Laws of Network Marketing Leadership
« Reply #1 on: March 13, 2019, 09:22:18 PM »

Offline Isaac Adeniran

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Re: The 7 Laws of Network Marketing Leadership
« Reply #2 on: March 13, 2019, 09:24:08 PM »
This requires a delicate dance of supervision, training,
demonstrating, and leading by example. And that’s not
something you’re going to learn in your distributor kit.
In fact, the best training I ever got for Network Marketing didn’t come from Network Marketing…
What helped me more than anything else was the work I
did running political campaigns, serving on my condo board,
and being president of the Chamber of Commerce, the local
chapter of the speakers association, and my church board.
Because in each case I was working with an all-volunteer
army. When you can’t hire and fire people, you’re forced to
learn how to inspire, lead, and partner for a common goal.
And all leadership starts by example…
You have to prove you are capable to lead yourself first,
before you can expect anyone else to decide to follow you.
And the paradoxical thing is that when you control your
own actions, it actually influences the actions of your whole
team. You cause certain behavior to happen and a culture
to be formed, but you do it by modeling the behavior yourself and being the example people decide to duplicate.
Leadership Lesson:
When you’re ready to lead, start with the person in the mirror.

NaijaSky

Re: The 7 Laws of Network Marketing Leadership
« Reply #2 on: March 13, 2019, 09:24:08 PM »

Offline Isaac Adeniran

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Re: The 7 Laws of Network Marketing Leadership
« Reply #3 on: March 13, 2019, 09:31:47 PM »
Leadership Law #2:

You Grow Your People, and They
Grow the Network
You can’t actually grow your network, no one can. Networks are constantly morphing organizations, made up of
many divergent kinds of people, culture, work habits, systems, and philosophy. The individual actions of the majority become the driving factor of what the network does.
And that starts with personal growth…
One of the things I’ve been saying for more than twenty
years now is – you business will grow only as fast as you
do. Everything you do to grow yourself somehow helps
your business grow.
Learning a foreign language, taking a philosophy class in
night school, or even studying yoga will cause good things
to happen in your biz. There is an osmosis that takes place
as you grow in any area that transfers to other areas.
You develop confidence, poise, wisdom, knowledge, and
skills. All of these things make you more attractive to prospects and increases the respect you receive from your team.
The key is creating a culture of personal growth in your
team…
It’s not enough to tell your people to read positive books or
listen to positive audios. Truth is, most people don’t even know what that means.

NaijaSky

Re: The 7 Laws of Network Marketing Leadership
« Reply #3 on: March 13, 2019, 09:31:47 PM »

Offline Isaac Adeniran

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Re: The 7 Laws of Network Marketing Leadership
« Reply #4 on: March 13, 2019, 09:38:24 PM »
If you have a structured self-development program for
your team, you’ll see dramatically better results. Things
like a book of the month program or subscription series for
audios work amazingly well.
Leadership Lesson:
Just like your own growth grows your business, the growth
of the individual people on your team is what causes your
network to grow.

Leadership Law #3:

You Don’t Manage People – You Lead
People and Manage Things
One of the big problems in Network Marketing is the terms
companies adopt for rank advancements. They love to give
people titles like Manager, Directors, and Supervisors. And
these are usually for entry-level ranks.
So what happens?
Someone sponsors four people and becomes a “Manager.”
Now they want to stop recruiting and “manage” their
team. Or they have ten team members, which makes them
a “Supervisor.” Now they think it’s all about supervising
their group instead of actually doing the business.
Network Marketing is not about managing people, it’s
about leading them. That means setting an example, modeling the behavior and reaching down in the group, guiding training.

NaijaSky

Re: The 7 Laws of Network Marketing Leadership
« Reply #4 on: March 13, 2019, 09:38:24 PM »

Offline Isaac Adeniran

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Re: The 7 Laws of Network Marketing Leadership
« Reply #5 on: March 13, 2019, 09:42:14 PM »
About ten years ago I was asked to contribute a chapter to
a book on leadership. They asked me to define it. I said…
Leadership is the ability to cause people to willingly
do things, they wouldn’t ordinarily want to do.
That’s all leadership is in a nutshell. Not forcing people to
do things; causing them to want to do things. Especially
things they normally wouldn’t want to do.
We often look to the military for leadership examples,
because the examples are so compelling. Someone decides
to charge a machine gun nest, throw themselves on a grenade, or take some other heroic action to save their unit
or innocent civilians. That doesn’t happen without strong,
powerful leadership from the field leaders, perhaps even up
to the head of State.
Now obviously we don’t need such dramatic actions from
people in our business. But when you lead the team adroitly, you do cause them to decide to do things they didn’t
want to do when they first joined the business. These can
range from buying and wearing their first tie, hosting their
first home meeting, or speaking in front of a large crowd.
Leadership Lesson:
Manage the things: autoships, event attendance, volume,
training, etc. But when it comes to your people – lead them.

NaijaSky

Re: The 7 Laws of Network Marketing Leadership
« Reply #5 on: March 13, 2019, 09:42:14 PM »


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