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Offline Isaac Adeniran

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SOME PERTINENT DONíTS FOR CLASSIFIED ADVERTISING
« on: May 02, 2012, 04:55:56 PM »


   Donít use vague, general adverts; itís a waste of money. Do make your adverts specified and clear.í
   Donít place your advertising until you have your entire sales program ready. Do acknowledge all inquiries promptly.
   Donít insert your adverts in publications indiscriminately. Do make sure your advertising is placed before suitable prospects.
   Donít guess about media pulling power. Do key all adverts and keep accurate and neat records. Keying procedure is explained fully in a further chapter.
   Donít expert too much too soon. It takes recurrent and continuous advertising before the full pulling power is reached.
   Donít request a payment for details, or a dime or quarter for that matter.

   Donít scatter your advertising money profusely. Do advertise consecutively in as many mediums as you can afford.
   Donít try to save money by omitting important point from the advert, and merely inserting your email and website. This will arouse suspicion in your advert and cut into your returns.
   Donít use abbreviations. Do spell out every word Ė it costs no more.


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SOME PERTINENT DONíTS FOR CLASSIFIED ADVERTISING
« on: May 02, 2012, 04:55:56 PM »


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