LOCAL COMMUNITIES ONLINE

Join Your Local Communities Online and Get Paid, Click Here

nigeria-local-communities-online-36-states1.png

Home | Register | Login | Categories | Local Communities | Affiliate Program | Get Paid To : Learn | Post | Refer | Upload photos | AddBiz | Review | CashBack | Admins Job |


Author Tips For Succeeding With A Fashion Business  (Read 332 times)

Description:

0 Members and 1 Guest are viewing this topic.

Offline Isaac Adeniran

  • Online Advertiser and Marketer
  • Administrator
  • *****
  • Posts: 16825
  • Gender: Male
    • Share Post
Tips For Succeeding With A Fashion Business
« on: September 03, 2017, 07:18:32 PM »
Tips For Succeeding With A  Fashion Business




 

Fashion is an exciting industry, and for many it is not so much a career path as it is a personal passion. However, passion alone is not enough to succeed on what is also a busy and highly competitive sector. If you want your new fashion start-up to have the best chance of establishing itself and becoming a success, the following tips should prove useful.
Be Unique

It is important for every business to have something that sets it apart from the competition, and especially important to offer something unique in the fashion industry. Understand and develop your own unique selling point (USP) in order to stand out and be more than just another fashion business. Whether you are selling clothes, fashion accessories or ladies bags, it is vital that you understand not only your market, but your competitors and how you can differentiate yourself from them. Ensure that all marketing materials are clear about communicating your USP as well, because if customers donít know what sets you apart then, in their eyes, you will not be set apart at all.
Understand Your Products From a Business Viewpoint

It is important to understand your products as just that; products. They may be great designs or even labours of love, but they are also something with a role to play in your business and you have to be sure they will play it properly. This means a couple of things. Firstly, you must understand the production process. One of the biggest challenges here for new businesses is that lack of established income means that parting with money to have the products made can sting, especially as initial small quantities will mean high per-unit prices. Nonetheless, it is important you strike the right balance between quality and cost-saving, and that you ensure all payments are made promptly to avoid disappointing retailers who are waiting.

Secondly, you also need to view your products as things that need to be sold. You might think they are something truly new, original and exciting and you might even be right but this doesnít mean they are just going to sell themselves.

    You need a well-developed strategy for selling them Ė whether to retailers, directly to consumers, or both Ė and a proper, effective distribution setup to ensure they get where they need to be.

Be a Business

Just as you need to view your products with a commercial eye, you also need to understand that your business really has to be a business. The cold, hard world of bottom lines and bookkeeping might seem far-removed from the passion-filled, creative, vibrant world of fashion, but when fashion is your business this odd couple need to go hand-in-hand.

It is important to understand the financial aspects, such as accounting requirements and the amount of money you will need up-front to get your business off the ground and to the point where it is making money. You will also need to understanding the role of marketing and PR, know which channels you will be selling through, and have a clear idea of the route your products will take to get from your suppliers into the hands of consumers. In order to ensure you have fully thought-out these things, it is best to start by creating a formal business plan, and potentially other supporting documents such as a marketing plan.

Linkback: https://naijasky.com/local-businesses/2050/tips-for-succeeding-with-a-fashion-business/33890/

NaijaSky

Tips For Succeeding With A Fashion Business
« on: September 03, 2017, 07:18:32 PM »


Share via facebook Share via linkedin Share via twitter

clip
Top 10 Tips For Small Business Success

Started by Isaac Adeniran

0 Replies
506 Views
Last post September 03, 2017, 07:57:04 PM
by Isaac Adeniran
xx
5 Benefits of Listing Your Business on your Local Online Business Directory

Started by Wale Adeleke

0 Replies
2231 Views
Last post December 19, 2016, 10:57:10 PM
by Wale Adeleke
xx
Grow Your Business with Your Local Business Blog

Started by Wale Adeleke

0 Replies
2253 Views
Last post March 13, 2017, 06:24:05 AM
by Wale Adeleke
xx
Add your business to your local council business platform

Started by Isaac Adeniran

1 Replies
462 Views
Last post November 11, 2018, 04:31:33 PM
by Isaac Adeniran
xx
How To Start Your Own Business Video

Started by Isaac Adeniran

0 Replies
1561 Views
Last post September 23, 2014, 09:40:18 PM
by Isaac Adeniran
xx
LOCAL BUSINESS OWNER

Started by Isaac Adeniran

0 Replies
1280 Views
Last post April 04, 2014, 06:59:06 AM
by Isaac Adeniran
xx
Your Local Business Blog

Started by Wale Adeleke

0 Replies
1506 Views
Last post June 20, 2014, 09:30:00 PM
by Wale Adeleke
 

Related Topics

  Subject / Started by Replies Last post
0 Replies
811 Views
Last post June 11, 2012, 09:42:25 PM
by eagleeye
0 Replies
776 Views
Last post June 19, 2012, 03:52:04 AM
by Ade Omo Ade
0 Replies
1127 Views
Last post March 03, 2016, 08:17:40 AM
by Wale Adeleke

Naijasky:2012-2019 | Contact | About Us | Policy | Terms Of Service | Local Communities | Non-local Communities


Advertise Nationwide or on your Local Community: call, sms or whatsapp Wale 08033181698