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Author How to Start Your Own Local Affiliate Marketing Program  (Read 381 times)

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Offline Wale Adeleke

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How to Start Your Own Local Affiliate Marketing Program
« on: July 17, 2017, 03:02:16 PM »
How to Start Your Own Local Affiliate Marketing Program



What is local affiliate marketing?

Local affiliate marketing is the marketing of local products and businesses in your neighborhood, community, town or city or (maybe) state. Basically, rather than scouring Jumia or Konga, ebay, clickback, amazon for would-be products and services to market on your website or blog, you go after area businesses/companies and advertise their specific (and unique) merchandise, promotions, advantages, etc.
It’s a shame that many affiliate marketers overlook the money available right in their own backyard, assuming that local accounting firms, lawyers, boutiques, optical, restaurants, mechanic, shops, etc. won’t want to deal with them. However, local businesses often need the most help of all when it comes to attracting customers and placing their wares online. Likewise, without a middle entity (i.e., affiliate network) taking a cut of the earnings, you could easily score a 25% or higher commission for every potential client/lead you refer to your select business.

Local affiliate marketing: Easier than you think

You might be thinking “I don’t want to be going door-to-door” or “I am not standing on a street corner holding up a billboard.” Here’s the thing: You don’t have to. Much or even all of your marketing can be remote and performed exclusively at home.
Also, given what you would typically expect with affiliate marketing, such as content optimization, backlink generation, guest posting, etc., there’s significantly less of it involved. Here’s why:

SEO is fairly easy.
Local SEO, especially in a small to medium town/city, is going to be much easier to do well than if you are trying to sell a world-famous brand. Simply put, the SEO will be easy because, aside from other local businesses that are in the same industry/field,  you won’t have much competition to worry about. Also, because your Online community platform @ www.naijalga.com  is probably going to mirror your client’s to a good extent, it does not look like the typical affiliate marketing website that is often overlooked by search engines.

We have created a platform for you and we can advertise for your local businesses FREE. Become an E-commerce Associate details @ http://website4sfi.com/fbg

How do you find clients?


Depending on your personal style, there are several different ways to do local affiliate marketing.

If you publicize your online community, they may come.
We have already created a platform for you on online community platform for local SEO and local advert. We advertise for you FREE.  Once you have sufficient traffic coming in by publicize your Online community, you could then approach prospective clients and ask them if they’d consider placing an advert on your website for a monthly/yearly fee. This approach works well if you want to work with several clients in the same profession. However, it also demands that you make a large investment of time and effort before you see any payoff.

Use banner adverts on your online community
You could also contact individual businesses and offer to run banner advert campaigns for them. You could launch the adverts and direct inquiries to a sales page, which would then provide those leads with additional sales material in exchange for their contact information. You would keep tabs on those advert clicks and collect an appropriate commission for each lead.
We will show you how to tract your customers

Do lead nurturing.
This requires a bit more trust from your clients, but if you know the industry fairly well, and they simply don’t have the time/patience to deal with inquiries, you could offer lead nurturing as part of your affiliate marketing deal. With lead nurturing, you’d be in charge of calling leads that had already clicked on your banner adverts. You’d then gauge how likely they’d be to try or buy your client’s products or services.
In time, your client could even give you entire lists of leads that she had collected over the years. By converting them, you’d be able to command a much high commission because they would be generating actual revenue for the business.
How do you track your leads?

Most local businesses aren’t looking to rip you off, especially if you’re working hard to promote them. Of course, there will always be that one bad apple in the bunch, but you shouldn’t let the fear of untruthful reporting scare you away. If the hesitation is still there, stick to just generating and reporting your own sales leads via banner adverts, for example, or through direct sales calls to your call center.
What kinds of businesses should you target?

It’s far better, and far less work for you, if you target local businesses that make high revenues on each converted lead. For example, consider how much a car dealer, restaurants, hotel, boutiques make on every one of his clients. Or think about how much an event venue makes for each conference, wedding, etc. held there.
High revenue businesses are preferable because you’ll do less work for more money/lead. You also won’t need lots of leads, which can be especially difficult if you’re marketing in a small town.

Finally, it’s best if you can work with businesses that have recurring income from their clients, enabling you to re-market to these clients or charge a constant monthly or yearly commission. Also, you should not consider cyclic businesses like tax preparation because these industries will leave you with no leads for a good part of the year.
 


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