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Author Why Hyperlocal Advertising Works So Well for Local Businesses  (Read 923 times)

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Offline Isaac Adeniran

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Why Hyperlocal Advertising Works So Well for Local Businesses

If we listen to conventional wisdom, businesses should be using TV, radio and online banner ads to attract new customers. But when it comes to local businesses, these channels simply arenít as effective as turning to local marketing.

Many local businesses are finding that hyperlocal advertising ó in any media channel that is primarily focused on the needs and issues of the people in that immediate vicinity or community ó are more effective than traditional mass-market ads.

Community-based newspapers and magazines, metro blogs, online  community platforms, plus out-of-home advertising (OOH) like posters at bus stops  are all good examples of powerful hyperlocal channels.

Letís take a closer look at why they work so well.
Why Hyperlocal Advertising Works
Local Tribes for Local Brands

In the digital age, itís become easier than ever for small businesses to gain global attention. But is this really the right way to go? It depends on what niche youíre operating in, but in many situations, what local businesses really need are more local customers. The smart use of targeted, hyperlocal advertising can be a powerful way to connect you with a growing, passionate, local tribe.

Because local businesses generally have more budget limitations than the bigger players in the market, they must invest their advertising money more strategically, focusing solely on the most effective channels. For many local businesses, this means investing in hyperlocal media to get immediately in front of a local, relevant audience.


You can also create a powerful branding tool when you tap into a culture thatís unique to a local community. For example, a bank that advertises a good luck message to the local college team will be viewed as a relevant partner in the community. Finding these local events, associations and hot topics can help local businesses engage prospects in a more relatable manner.

As a local business, your marketing should feel local. Take advantage of local stereotypes that could help personalize your marketing campaign, as well as any challenges that youíll need to factor into your campaign planning. Does your area get hit with a lot of snow? Create a campaign around that challenge and offer customers a ďsnow day special.Ē Find out if there are any local events that may be relevant to your campaign, or local partnerships that could provide a mutual benefit. Understand that in order to build a high traffic loyal local customer base, itís important to be viewed as a part of the community. Hyperlocal advertising is a great way to achieve this kind of relevance.


Why Hyperlocal Advertising Works So Well for Local Businesses



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