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Diversify Your Revenue Sources
Adding a new source of revenue by taking your business online accomplishes something important: it diversifies your revenue.
This isn‘t just good because it adds to your top line – even more importantly, it reduces risk. The more different sources of revenue you have, the better you’ll weather any economic ups and downs.
Diversified revenue can come in the form of offering new products or services that “carry” well over a distance – that can either be downloaded digitally (e.g. information in e-book form) or shipped easily (e.g. MP3 players – we get the ones that we give our Firepole Marketing program students in bulk from a non-local distributor).
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