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7. Here's the universal Solution: You institute daily improvements in price, products and services, channels of distribution, promotions, people, packaging, service quality, intelligent allocation of resources. You improve the entire ten marketing mix.  This is the winning formula. 

8. This is the foolish thing to do: Aim to destroy competitors!

You must never take your focus away from internal quality improvements. The key is to mind your business.

9. Focusing on what your competitors are doing always invites weakness, not strength. You attract  worry and panic when you pay undue attention to your competitors.

10. Always seek to bring focus to bear on your internal improvements, making daily, small, incremental, positive changes.

11. It's the compounding effects of ceaseless improvements in the marketing mix that eventually tilts the scale to your side.

13. Competitors are not enemies. Destroying them cannot promote your business.

14. To win, learn better, know better, think better, do better, perform better, and get better everyday in every way!

This is the bit I carry the capacity to send today.

Tomorrow, we continue with the next bit, the next set of paragraphs!

Until then, this is your friend, and fellow passenger, along the path to personal progress and happiness.

©Abib Olamitoye.

Please,
Be of good cheer.
Be happy.
Be fulfilled.
Be grateful.
Be blessed.