SEO

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xx 17 Advertising Ideas for Local Businesses
April 11, 2014, 02:24:51 PM by eagleeye
17 Advertising Ideas for Local  Businesses
Word of mouth is excellent small business advertising – but it’s slow, and may be practically non-existent for new businesses. If you want to grow your customer base more quickly, you have to advertise.
This collection of small business advertising ideas presents both the tried and true and some you may not have tried yet – advertising ideas for your small business to effectively reach your target market and attract new customers.
Tried and True Small Business Advertising Ideas

1. The Yellow Pages.
Although use of the printed yellow pages is on the decline, there’s still a lot of people who use the yellow pages to find the businesses they’re looking for – and they won’t find you if your small business isn’t listed there. Get the biggest printed yellow page ad you can afford; the more visibility the better.  As a more modern alternative consider the online version.

2. Newspaper advertising.
Besides box ads and advertising inserts, local newspapers also often offer special advertising features showcasing particular businesses – all powerful small business advertising opportunities. Don’t overlook special interest newspapers as an advertising idea if they exist in your area. They may be delivered to exactly the audience you want to reach.

3. Direct mail.
Direct mail can be very effective small business advertising – and is much more favourably received than other direct marketing media, such as email or telemarketing. And even if you don’t have a mailing list, you can still geographically target your mail.

4. Magazine advertising.
This advertising idea can be a very effective way of reaching a target market. The trick is to choose the magazines or e-zines that best match the market you’re targeting.

5. Business cards.
Sure, they’re advertising. Every time you hand one out to a prospective client or customer, you’re advertising your small business. But why not take this advertising idea further and Make Your Business Card a Marketing Vehicle?

6. Joining professional/business organizations.
Every professional or business organization offers exclusive advertising opportunities for their members, ranging from free promotion on the organization’s website through special section newspaper advertising. And being a member can be good small business advertising in itself.

7. Vehicle advertising.
The reason you see so many vehicles emblazoned with advertising is that it works; vehicle advertising is very visible small business advertising. If you’re not ready for custom graphics or a magnet quad sign that sit atop your vehicle, go for a magnetic sign that you can take off when you want.

Advertising Ideas You May Not Have Tried Yet

8. Sending promos with invoices.
Little advertising ideas can be powerful, too. If you’re sending out an invoice, why not take the opportunity to include some small business advertising? To draw new customers, try something such as a “bring-a-friend” promotion.

9. Cable TV advertising.
So you can’t afford to advertise your business during the Super Bowl. That doesn’t mean you have to miss out on the household reach of TV. Cable TV companies offer advertising ideas within the budget of small businesses, from advertising on the TV Guide Listings or Real Estate channels through running infomercials.

10. Radio advertising.
Another advertising idea you may not have thought of is radio advertising. Running ads on a local radio station can be both effective and relatively inexpensive.

11. Bench/bus stop advertising.

Looking to reach a mass audience? Then transit advertising may be the best advertising idea for you. Contact your local transit company for information on bench, bus and shelter advertising possibilities.

12. Local website advertising.
More people are spending more time online than ever before. Cover all your small business advertising bases by ensuring that your business is listed on websites providing business information for your local area. Many municipalities, for instance, offer business listings on their sites.

13. Trade show participation.
One of the main reasons to participate in trade shows is to be seen and get known. While participating in big trade shows can be quite expensive, there are a lot of smaller opportunities that may work well for your business, from trade shows put on by local business associations through trade shows focused on particular industries. See Trade Show Marketing for how to make the most of your trade show experience.

14. Email advertising.
If you already have an in-house mailing list or are able to develop one, email advertising can work for you. I see this advertising idea as more of a way to communicate with current customers than to bring in new ones because of the ever-growing hostility to spam.

15. Community involvement.
Visible, tangible involvement with your community is more than good PR; it’s also very effective small business advertising. So choose a charitable event or community association to get involved with and let yourself be seen as a business that cares.

16. Cross-promotion.
Joining forces with other businesses can greatly increase your advertising power and your marketing reach. Kare Anderson explains how this advertising idea works and how to jump-start your cross-promotion efforts in Attract More Customers through Cross-Promotion.

17.Naijasky listings.
Naijasky can be a fast and inexpensive way to make your potential customers aware of your products. When you list an item for auctNaijasky.com visit http://naijasky.com/list
.
Will all of these seventeen advertising ideas work for your small business? No! But by choosing several of these advertising ideas and focusing on them, you’ll be able to grow your customer base much more quickly than you would by relying on word-of-mouth alone. Like any kind of marketing you do, of course, your small business advertising will be most effective if you plan your advertising campaign and track your results.
xx Local Business SEO Tips For Better Local Search Results
April 11, 2014, 02:21:56 PM by Son of King
Local Business SEO Tips For Better Local Search Results
Everyone wants their business to rank #1 on Google search, but achieving and maintaining high visibility online is a lot harder and more complex than the simple acronym SEO makes it sound. Add multiple locations into the mix – and your difficulties are compounded.

Identifying the SEO techniques for auto dealer marketing that most effectively pull in local traffic is a moving target.

Last year Google alone made over 500 changes to how they rank and index a business website on their search engine, and with their latest Hummingbird update that essentially rewrote their entire search engine, they are on a collision-course to best that number in 2013. Therefore it is highly probable that some website changes you may have made a couple years ago are now obsolete (if not downright banned), while new standards and best practices for local SEO may be absent from your website as well as your off-page assets like social media and business listings.

So if you’ve been thinking that your online visibility seems to have crashed lately – you’re probably correct.
But where there is difficulty – there is opportunity, and if you are not satisfied with your local search engine results, here are SEO tips that are sure to drive more local discovery to your business – no matter if you have one or multiple locations.

1. Keywords

The single element driving traffic to most websites is not the visual part of the website – it’s the wording. Search engines do not see the visible parts of your website – they only see the words. That said, it makes sense to focus as much attention there as possible.
Keyword research will help discover the words and phrases best suited to help the search engines know what you do (i.e. wholesale Mopar parts, wholesale Jeep parts, wholesale Dodge parts), and where you do it (location) as well as identify what words people are typing into their search bar to find businesses like yours. You can use a Free Tool like Google’s Keyword Planner to build your keyword strategy. Download your list of keywords into Excel for further editing and filtering on a regular basis – quarterly review works great but definitely no less than twice a year. I’m a big supporter of quarterly audits for most business analysis, marketing and performance KPIs.
Ranking for a hundred keywords that nobody is searching for is a waste of energy, identify the words most likely to drive the right kind of traffic to your business and build your site (and off-page activity) around those. Better to rank highly for 5 words that drive traffic, than for 100 that don’t. You’re just fueling your ego with the later.
As a rule, I focus on about 35 targeted keywords & phrases for most local-business clients, and spend several hours’ fine-honing keyword selections. Every keyword strategy is unique, even for clients in the same business vertical – like auto dealers.
SEO TIP: Filtering results of the Keyword Planner tool by geographic regions (country, state, county, and city) will display the regional demand for your keyword entered as well as project a sense of how competitive it will be for you to rank for those on local search.

2. Keyword Mapping & META

Now that you have your keywords strategy down – let’s put it to good use.
Looking at your keyword list (Excel spreadsheet), you will probably notice that you could group together similar keywords to form categories (I call these silos).
Does your website have a page for each silo category listed on your spreadsheet? It should.
You don’t need hundreds of pages for your website – but your pages should target the primary aspects of your business. Your list of keywords is the starting point. As a best practice, your website should have no less than 6 pages, and be no longer than it needs to be (if people don’t read it – you don’t need it).
Looking again at your keyword list, make sure the primary keyword for a page is used as close to the front of the opening sentence of the website as possible and consider highlighting your keyword in bold. Same goes for the administrative elements of the website called the META – the part people cannot see, but search engines can (not all website platforms permit using bold here, don’t freak out if yours doesn’t).
Definition: META | Short for metadata – loose translation “data about data”
There are three elements of META on a website to concern yourself with:
1.   META Title
2.   Meta Description
3.   Meta Keywords
Make sure each website page has unique META elements (each of the three) and position your major keyword as close to the front of your wordings as you complete these elements.
SEO TIP: META Title and Description have character limitations you should be mindful of, they are 60 and 160 respectively (conservatively). META Keywords are not a ranking element, so use them sparingly – no more than 10 words/phrases – and don’t sell-the-shop by listing your most important keywords for your competition to discover. Do however be certain to list your state, town, and zip code along with the terms “auto parts”, “Mopar parts”, and “auto body parts”.
Two of the most common SEO errors for small businesses I see are META that is not optimized and/or that is not unique for each page.

3. SCHEMA

A relatively new tool for local marketing (circa June 2011) has to do with using a simple html code called SCHEMA  – also referred to as structured data or microformat – to better identify and classify some of the most important information on your website to search engines, such as your location and contact info.
This code is universally accepted by Google, Bing, and Yahoo making it a must-have for every local business.
Speaking of search engines, keep in mind that Google isn’t the only option worth courting. As I write this, Yahoo has just taken the #1 Search Engine spot from Google and Bing has picked up a ton of search traffic since the Amazon Kindle Fire and many smart phones now come default with Bing as the native search engine. Facebook has also integrated a search feature called Search Graph this year, and with one-in-seven people on the planet having a Facebook account that makes them (technically) the largest search engine in the world.
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xx Two ways to get real responsive traffic to your Business
November 26, 2012, 08:51:59 PM by Isaac Adeniran

Two ways to  get real responsive traffic to your Business
There are only a few ways to really get real responsive traffic to your business:

1. Search Engines
2. Blogging

Why only 2?

This is where you find people who are new that are looking for ways to make money.

Most marketers keep pitching the same people over and over who are already in programs and not interested in joining others, so they just  reverse pitch you. This is why so many marketers just quit programs as they are not focusing on the right places.

Now search engine advertising can get very expensive because the best way to get real traffic is from PPC. On the other hand, blogging is very inexpensive and can attract the same people.

The difference with blogging is that you can do it the hard way or the easy way. You can either build your own blog which can take months to perfect or you can use already built systems that have everything in place.

That's why I chose Empower Network blogging system. They have already built the blog platform and brought it to a high PR rating. This means it will get a higher priority with the search engine spiders as it is an authority site.

As a marketer, you need to strategically build your business with all the powerful tools available, blogging be one of the most important. EN's blogging platform allows you to promote anything you want that is ethical and legal. By doing this, you have a much higher chance of getting on the first page of the search engines.
xx Develop a Strong Link Building Strategy
November 24, 2012, 12:37:06 PM by Isaac Adeniran
Develop a Strong Link Building Strategy
 Links are like "votes" for your website, so a solid link building strategy that accumulates backlinks and increases your link popularity is vital for SEO. Your link building strategy should focus on getting other websites with relevant content and high Google PageRanks (PR) to link to your site, preferably with targeted keywords in the hyperlink text. On the other hand, purchasing links or getting links from “link farms” will potentially get your site blacklisted by search engines. Remember, the intent is to drive traffic from qualified sources by giving sites a good reason to link to you (quality content, informative blog, etc.).

    Create a site map & link to it from your homepage - This way, every page on your site will only be two pages / links away from the homepage – improving user experience and making your content accessible to SE bots that index your site.
    Link Out to Authority Sites - Outbound links do not have as much value as inbound links, but they have a positive SEO benefit if you practice contextual linking. For example, link from the inside pages of your site to authority sites with high PRs and relevant content using targeted keywords in the links. Also, reciprocal (or two-way) links do not have as much value as one-way links but they can be used sparingly as well.
    Do Not Buy Links & Avoid Links from Questionable Sources - Never purchase links since this may get your site blacklisted. Avoid links from gambling sites, adult sites and “link farms” at all costs. Typically, link farms (aka link exchange networks) provide poor quality reciprocal links from unrelated sites that drive untargeted traffic.
    Always Use Keywords in Links - Having targeted keywords in your links will provide an additional SEO benefit. For example, if your copy says “Click here for dental care savings!”, then hyperlink “dental care savings” instead of “Click here”. Also, boost your PR by practicing contextual deep linking – link from inside pages to other relevant pages on your site.
    Other SEO Link Building Tips - Give other sites a good reason to link to you by writing quality content and informative blog posts. Post appropriate questions / answers on forums and blogs with backlinks in your forum signature or blog post. Write dental care articles that include links to your site and submit them to multiple article directories
xx Write Original & Relevant Content
November 24, 2012, 12:34:42 PM by Isaac Adeniran
Write Original & Relevant Content
 Writing original and relevant content is absolutely critical for your SEO efforts. Continuously updating your site with fresh content can improve your rankings on the SERPs and keep your visitors coming back for more. Make sure that your original content is keyword-rich and relevant to the rest of the content on your site. Here are a few tips for writing SEO copy:

    Start with keyword research - Find out what people are searching for and create pages on your site that target these keywords. Through keyword research, you can find the keywords with the most search volume and discover other important keywords that you have never considered before. Click here to start your research with Google's Keyword Tool.
    Think like a searcher - What keywords would you use if you were looking for dental care savings? Make a list, research and target the keywords that get the most search traffic. Be selective when choosing keywords to target. For example, "dental health" and "oral health" are nearly synonymous, yet "dental health" gets about 3 times as many searches per month.
    Target 1 or 2 keywords per page - Ideally, you should create pages that only target 1 keyword. If you are targeting more than 1 keyword per page, then make sure that your keywords are closely related like "orthodontist" and "braces".
    Practice keyword density - Use the keyword(s) you are targeting multiple times on your page, but make sure your content is coherent and easy to read. Avoid stuffing your page with too many keywords.
    Write, write, and write some more - Continuously adding more and more pages of useful, relevant content is one of the best and easiest ways of improving your organic rankings. Do not add content from other websites to your site, as adding duplicate content will do more harm than good!
xx Build an SEO Friendly Site
November 24, 2012, 12:33:33 PM by Isaac Adeniran
Build an SEO Friendly Site

 Building your site with the proper structure and code is critical for SEO. Search engines want to provide searchers with the best possible user experience. Therefore, they penalize sites that have broken links and are difficult to navigate, for example. Here are a few tips on building an SEO friendly website:

    Create a site map & link to it from your homepage - This way, every page on your site will only be two pages / links away from the homepage – improving user experience and making your content accessible to SE bots that index your site.
    Build Deep Sites - The larger/deeper your site, the better its chance of ranking organically. It is highly recommended to build a deep site with a "Contact Us" page, "FAQ" page, "Privacy Policy" page, and "Terms and Conditions" page. Remember, having original content is vital for SEO, so build your site with as many original content pages as possible.
    Make sure there are no broken links on your site - Broken links will frustrate visitors and prompt SE's to penalize your site.
    Add keywords to URLs & meta tags - Create pages with original content targeting keywords like "dental care", and include these keywords in the URLs and page meta tags. But be careful not to overdo it! Keyword stuffing is penalized by the SE's, so use your discretion and make sure the keywords in your URLs and meta tags match the content on that page.
    Avoid Flash, Java, IFrames & splash pages - These options can negatively impact your SEO initiatives. Also, remember that any copy in an image such as a banner will not be indexed by the SE's.
xx What is Search Engine Optimization
November 24, 2012, 12:30:53 PM by Isaac Adeniran
 SEO Introduction - What is Search Engine Optimization:

Search Engine Optimization is the process of making your website "search engine friendly" to improve its natural or organic rankings in Google, Yahoo, MSN and other search engines (SE). The key components to a successful SEO strategy include:

    Writing original content that targets specific keywords
    Getting other sites with relevant content to link to your site
    Building sites that are easily accessible to both searchers & search engines

When people are searching for something online, they typically visit a search engine like Google and enter their search terms – better known as keywords. The search engine then displays the sites that are most relevant to the searcher’s keywords according to their search algorithm and indexing system. The higher your site gets ranked on the Search Engine Results Pages (SERPs) for specific keywords, the greater the volume and quality of traffic to your site.

In general terms, websites that provide a rich user-experience will usually rank well on the SERPs. Major search engines like Google want to display search results that feature the most relevant and useful websites. As a rule of thumb when assessing your existing and/or future SEO efforts, always ask yourself the following questions

    "Will this enhance the user experience for my visitors?"
    "Will this encourage visitors to return to my site?"
    "Is this unique to my site or is it found elsewhere?"

More specifically, search engines favor sites with original content, accessible site structure, as well as inbound and outbound links to other sites with relevant content. On the other hand, search engines penalize websites for a variety of reasons including keyword stuffing and having duplicate content that has previously been published elsewhere online.

Please understand that getting your website to rank organically is not something that happens overnight. Focus on providing a unique user experience to your site visitors and you will be pleasantly surprised by the results.
By optimizing your website with proven SEO techniques and targeting related keywords, you can increase the number of qualified visitors to your site .
xx Appropriate Title
July 21, 2012, 03:53:22 PM by Success Writer
Appropriate Title

One of the most important places for your keyword is in the title of the article of content. It is also important to use interesting keyword phrases as article title. Dull titles might put off people and kill your effort.
Adhering to above guidelines will get you an effective SEO optimized article but just remember that always keep a balanced approach as some times marketers compromise on content quality by loading the articles with excessive keywords that penalizes the quality of your article.
xx Placement and Usage of keywords
July 21, 2012, 03:52:15 PM by Success Writer
Placement and Usage of keywords

Remember never over load your article with keywords. It is crucial to maintain a balance usage of keywords and should be effectively placed within your article. Over loading your article with too many keywords will dilute the quality of your article and damage your credibility.
 Appropriate
xx Use Phrases Instead of Single-Word Keywords
July 21, 2012, 03:51:15 PM by Success Writer
Use Phrases Instead of Single-Word Keywords

People today in order to save time and effort are becoming more and more specific to their search and normally use complete phrases to land to their required page instead of single-word key words. For example, if I would like to know benefits of article marketing, I would type the whole phrase itself, rather than just typing article writing as typing the whole phrase will save my time and efforts. Also it is usually observed that single word keywords encounter too much competition and reduces your chances to reach at the top search pages.
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