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Offline Isaac Adeniran

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QR Code Marketing
« on: November 02, 2012, 11:35:45 PM »
QR Code Marketing

QR Codes are used in marketing to bridge offline media and online mobile media. Traditional print and other media formats (i.e. internet, TV or video ads) can be used more effectively by simply displaying a QR Code. In other words, you are no longer limited by your ad space or time. You can turn a tiny print ad or sticker into a mobile video and even a mobile shop.

"QR Code Marketing" can refer to a strategy or specific plan that involves the development and use of QR Codes and mobile content to accomplish certain goals, such as to increase sales or brand awareness, or to support business and customers. QR Codes are simply used to deploy or deliver the mobile content to the mobile phones (and tablets) of intended users. Since the mobile content is the most important and what the user will eventually interact with, "mobile marketing" is probably a better term. Click here too see examples of QR Codes and "mobile marketing".

Some "QR Code with Mobile Marketing" Examples:

    Displaying a QR Code on your website that can help mobile users easily locate your office/shop and add you to their address book.
    Posting a mobile coupon online and then displaying the related QR Code in your flyer. People who scan the QR Code can redeem the coupon when ordering.
    Displaying a QR Code to help mobile users quickly check-in to your Foursquare Venue for specials.
    McDonald's (Japan) prints QR Codes on their packaging and tray liners. Customers can scan the QR Code to get nutritional information and other restaurant news.
    Real estate sign with a QR Code which links to a video tour, photos and details of the house for sale. See video example.
    Catalogs and in-store signs with QR Codes that provide product details and demonstration videos.
    Band posters with QR Codes that link directly to iTunes to buy their music
    Street posters showing products and QR Codes to help commuters shop online. See video example of this virtual QR Code store.



QR Code Marketing
« on: November 02, 2012, 11:35:45 PM »

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