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Author Is Focusing Only on Local Market a Smart Idea?  (Read 1333 times)


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Offline Isaac Adeniran

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Is Focusing Only on Local Market a Smart Idea?
« on: September 07, 2017, 02:22:27 PM »
Is Focusing Only on Local Market a Smart Idea?

Many people will argue that in the digital world there is no local market anymore. With every business with a website becoming an international company there are still plenty of businesses that specify their brand, products/service to a single, local market, and they intend to keep it that way.The reason for this is simple Ė whenever a majority of people is doing something one way, you do something different.

 And small local businesses are profiting from this type of approach by catering to their local communities of towns, cities, local councils or state and establishing trust-filled relationships that are more than enough to make their business thrive in the market without having to go through the hassle of managing an international company.
Still, even with the realistic risks of overcrowding and huge competition, focusing on your local market can be a good idea if you know how to take advantage of the opportunities that present themselves, in order to get ahead and thrive in the local community.

Get Online and Get Ahead

Whether you own a local boutique shop or a restaurant, having an online presence is no longer a choice, itís a necessity. Many shoppers check out a product online before going to the store to make a purchase, so you need to be listed on your local community directory even if you have your business website to be able to compete successfully locally.
This means you will need to listed on your community directory for both mobile and computer users. Check up your community directory at or if your business is in Lagos alone :

In addition, the directory must have a local SEO. People search for local businesses not by strolling around the neighborhood, but by going online. With our local business directory , you business SEO ranking as much as possible on google search engine? The manner in which Google puts priority on search is greatly influenced by the type of content you produce, so we use quality keywords and optimize your business listing to always be location-dominant.

Your content will be the key to recognition and SEO improvement, so we make sure that you can convert your listing webpage to your business blog that will feature important topics for your business that will not only provide valuable insights and attract new customers; it will also help Google rank you better by recognizing significant keywords in the text.

Finally, we also embedded social media share buttons to your listing webpage. Become active on social media and manage your business profiles to drive traffic to your listing webspage that you can also use as a your business blog  contacting information about your physical location.
Get Offline and PersonalHaving a well-rounded online presence will certainly mean the world for your local business; however the fact that your business does serve a local community gives you the golden opportunity to reach out to people in a very personal way.

This not only builds trust but it also puts you on a physical map in peopleís minds, and people love knowing that you are near and not somewhere on online. In the town where I live, many local businesses have opted to grow their companies in local communities, by creating both an online presence as well as an offline relationship with the locals.

This approach helps create a business that is trustworthy, and makes it very hard for any competition get the piece of the action. Get close and personal, by holding outdoor events in your local community, schedule meets and greets, organize competitions, outing shows or various other activities people will enjoy and that arenít directly related to what you do.
By doing this, you will present your brand name in a positive context without being a pushy salesman, and people will love it. Along with that, you should also put some thought into display banner adverts of your business on your community local business directory.

Lastly, focus on customer experience. Assuming that your local business comes in direct contact with people, the way your customers feel about your staff and services is of utmost importance. Devote your attention to delivering the best consumer experience possible with a healthy atmosphere and top-notch service.While focusing on your local market can be a double-edged sword, if you make some smart moves and stick to these guidelines, you will create a successful business in no time, with little to no chance of losing loyal customers to any competition.

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Is Focusing Only on Local Market a Smart Idea?
« on: September 07, 2017, 02:22:27 PM »

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