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Description: Seven parts of the marketing mix that you must continually think about

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Offline eagleeye

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Seven parts of the marketing mix
« on: April 27, 2014, 01:56:54 PM »
Seven parts of the marketing mix
There are seven parts of the marketing mix that you must continually think about and revise in the face of fast-changing market conditions.
1 Product/Service – what exactly do you sell? What exactly does it do to improve the life or work of your customers? Is this the right product for you, and for your market, at this time?
2 Price – how much do you charge, and how do you charge it? Could there be a better way to price and charge for your products?
3 Promotion – these are your methods of marketing, advertising and selling. What revisions do you need to make in your promotional activities to increase the sales of your products or services?
4 Place – where exactly do you sell and deliver your product? Could there be a better place?
5 Packaging – this refers to the external appearance of your product or service, your business, your way your people dress and groom, and every visual image that your customers see or experience. 95% of the first impression that you make on your customers will be visual, and the visual appearance can often determine whether you make the sale or not.
6 Positioning – how are you positioned in your customers mind? How do they think about you when you are not there? What do they say about you when they think of you? What words do you trigger in your customers mind when your name is brought up?
7 People – who are the key people in your business who deal with customers? Who are your key salespeople? Who are your key service people? The fact is that people do not buy products or services; they buy the people who sell those products or services. Sometimes, one change in your key people can change your entire business.
One of the most important business skills you will ever learn is called “Zero-Based
Thinking.” In zero-based thinking, you continually ask this question, “If I were not now doing what I am doing, knowing what I now know, would I get into it again today?”

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Seven parts of the marketing mix
« on: April 27, 2014, 01:56:54 PM »

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